After welcoming Muggsy into our family in 2019, my partner and I had a hard time finding gender-neutral dog accessories that really spoke to us.

So, with a background in Fashion Communications and Image Arts plus a decade of marketing experience between us, Brandon and I decided to take matters into our own hands.

PUPCULTURE has been a labour of love outside of our 9-to-5’s for the past year and a half. We’ve spent months testing materials, building the brand and designing custom patterns inspired by pop culture for trendy pups like Mr. Muggs here.

We’ve become extremely passionate about creating high-quality accessories that are both fashionable and functional because we believe our fur baby deserves the best.

We hope you love what we've created!

xo Lauren (& Muggsy)